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2013 Impact Report

2013 Impact Report

MDR trained 108 California State University- Los Angeles and Mount Saint Mary’s College students to facilitate engaging workshops for over 1050 Los Angeles youth ages 11-18. These mentors contributed over 2200 combined service-learning hours to MDR this year.

Our pilot studies show that 6 out of 10 participating teens decrease how often they emulate negative media, and 9 out of 10 teens and mentors talk with their friends about breaking the cycle of emulating destructive patterns glorified in media messages. 100% of our participating teachers this year said the mentor presentations will open the door to future discussions on these topics!

Participants took pre and post assessments that measured the following:
1. Media Preferences
2. Self-Esteem
3. Self- Awareness
4. Gender stereotypes
5. Preferences for agressive media
6. Self Efficacy
7. Critical Media literacy thought (identifying sexism, racism, stereotypes, violence)
8. Media Perceptions
9. Frequency of cyber-bullying, bullying, sexting

Results of pre-program and post-program analysis of Media Attitudes for participants in our 2013 Peer Mentor Program:

1. The number of students playing violent video games like “Call of Duty” decreased by 8%.
2. The number of students sexting (sending sexually explicit photos, images, text messages or emails) decreased by 11%
3. The number of students using social media to threaten others went from 25% of participants to 0% of participants
4. The number of students identifying sexism in music videos increased by 50%
5. The number of students talking to their friends about cultural stereotypes in media increased by 50%
6. The number of students identifying racial stereotypes in tv sitcoms increased by 25%
7. The number of students identifying cultural stereotypes in commercials increased by 42%.

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Media Done Responsibly is a project of the Pasadena Arts Council’s EMERGE Fiscal Sponsorship Program. Pasadena Arts Council is a 501(c)(3) charitable organization. Donations to Media Done Responsibly are tax deductible to the full extent of the law under Federal ID 95-2540759.