Also that year, the Emmy Award-winning PBS series “Independent Lens” aired a documentary described as a “riveting examination of masculinity, sexism, and homophobia in Hip-Hop culture” by filmmaker Byron Hurt. The film is entitled, “Hip-Hop: Beyond Beats and Rhymes.” Mother’s Day Radio became partners with Beyond Beat’s National Outreach Campaign. In October of that year, MDR hosted a film screening and Media Literacy Symposium with the filmmaker for 150 Black and Latino youth in Los Angeles County. Students participated from Culture and Language Academy of Success, Gardena High School, Dorsey High School, King-Drew Middle and High School and Crenshaw High School in Los Angeles. 75% of surveyed youth said they felt “empowered” after the symposium. In a workshop dealing with next steps, the teens requested that MDR design a peer mentor component to help them talk to their friends about the impact of media in their lives. MDR’s Media Awareness Peer Mentorship Program was developed in 2009 in response to this request.
The Beyond Beats National Outreach Campaign published a Resource Guide for Community Organizers and Educators. Mother’s Day Radio’s peer mentor program was featured to describe best practice action steps for personal, interpersonal and institutional change.
Media Done Responsibly is a project of the Pasadena Arts Council’s EMERGE Fiscal Sponsorship Program. Pasadena Arts Council is a 501(c)(3) charitable organization. Donations to Media Done Responsibly are tax deductible to the full extent of the law under Federal ID 95-2540759.